Work
Fun
About
Contact
Work
Fun
About
Contact
Work
Fun
About
Contact
Work
Fun
About
Contact
Overview
Timeline
Timeline
March 2025 – May 2025
March 2025 – May 2025
The Team
The Team
Joanne Chen, Shuyi Yuan, Xiaoming Zhang, Siqing Zhong
Joanne Chen, Shuyi Yuan, Xiaoming Zhang, Siqing Zhong
My Role
My Role
Branding Lead
Visual & UX direction, ensuring design consistency and logical user flows.
Branding Lead
Visual & UX direction, ensuring design consistency and logical user flows.
Overview
Timeline
Timeline
March 2025 – May 2025
March 2025 – May 2025
The Team
The Team
Joanne Chen, Shuyi Yuan, Xiaoming Zhang, Siqing Zhong
Joanne Chen, Shuyi Yuan, Xiaoming Zhang, Siqing Zhong
My Role
My Role
Branding Lead
Visual & UX direction, ensuring design consistency and logical user flows.
Branding Lead
Visual & UX direction, ensuring design consistency and logical user flows.
Problem Space
Many students, particularly international students, face challenges in forming meaningful social connections due to cultural barriers, unfamiliar environments, and a lack of casual social opportunities. Traditional campus programs often feel formal, intimidating, or irrelevant to students' everyday emotional needs. There is a need for a platform that supports informal, peer-led interactions and helps students feel seen, connected, and at ease.
Problem Space
Many students, particularly international students, face challenges in forming meaningful social connections due to cultural barriers, unfamiliar environments, and a lack of casual social opportunities. Traditional campus programs often feel formal, intimidating, or irrelevant to students' everyday emotional needs. There is a need for a platform that supports informal, peer-led interactions and helps students feel seen, connected, and at ease.
Problem Space
Many students, particularly international students, face challenges in forming meaningful social connections due to cultural barriers, unfamiliar environments, and a lack of casual social opportunities. Traditional campus programs often feel formal, intimidating, or irrelevant to students' everyday emotional needs. There is a need for a platform that supports informal, peer-led interactions and helps students feel seen, connected, and at ease.
Research
Secondary Research
Lack of Time Management
With 86% of students struggling with time management, it is evident that this is a widespread issue among the college population.
Feel Lonely
53% of current college students reported that they are currently concerned with feeling lonely, and 47% reported they are concerned with feeling isolated.
——Sodexo Student Lifestyle Survey
Stay in Comfort Zone
Too often, fear of leaving our comfort zone keeps us from achieving the goals we'd like to achieve.
Primary Research
83.3%
83.3%of students sometimes feel stuck.
55.6%
55.6% of students avoid trying new things because they don't have someone to do it with.
66.7%
66.7% of students expect a fun and casual environment to relax.
“
Most days I stay home, but if friends invite me,
I’ll go out — I rely on them to let me know about events.
”
-Shrushti, MFA UX Student
Impact
SUS Scores
SUS (System Usability Scale) is a quick and reliable tool to measure perceived usability. The score ranges from 0 to 100, with 68 as the average benchmark — scores above indicate good usability, while lower scores suggest room for improvement.
11
Users
76.59
Score
Problem Space
Many students, particularly international students, face challenges in forming meaningful social connections due to cultural barriers, unfamiliar environments, and a lack of casual social opportunities. Traditional campus programs often feel formal, intimidating, or irrelevant to students' everyday emotional needs. There is a need for a platform that supports informal, peer-led interactions and helps students feel seen, connected, and at ease.
Problem Space
Many students, particularly international students, face challenges in forming meaningful social connections due to cultural barriers, unfamiliar environments, and a lack of casual social opportunities. Traditional campus programs often feel formal, intimidating, or irrelevant to students' everyday emotional needs. There is a need for a platform that supports informal, peer-led interactions and helps students feel seen, connected, and at ease.
Research
Secondary Research
Lack of Time Management
With 86% of students struggling with time management, it is evident that this is a widespread issue among the college population.
Feel Lonely
53% of current college students reported that they are currently concerned with feeling lonely, and 47% reported they are concerned with feeling isolated.
——Sodexo Student Lifestyle Survey
Stay in Comfort Zone
Too often, fear of leaving our comfort zone keeps us from achieving the goals we'd like to achieve.
Primary Research
83.3%
83.3%of students sometimes feel stuck.
55.6%
55.6% of students avoid trying new things because they don't have someone to do it with.
66.7%
66.7% of students expect a fun and casual environment to relax.
“
Most days I stay home, but if friends invite me,
I’ll go out — I rely on them to let me know about events.
”
-Shrushti, MFA UX Student
"Most days I stay home, but if friends invite me,
I’ll go out — I rely on them to let me know about events."
-Shrushti, MFA UX Student
Research
Secondary Research
Lack of Time Management
With 86% of students struggling with time management, it is evident that this is a widespread issue among the college population.
Feel Lonely
53% of current college students reported that they are currently concerned with feeling lonely, and 47% reported they are concerned with feeling isolated.
——Sodexo Student Lifestyle Survey
Stay in Comfort Zone
Too often, fear of leaving our comfort zone keeps us from achieving the goals we'd like to achieve.
Primary Research
83.3%
83.3%of students sometimes feel stuck.
55.6%
55.6% of students avoid trying new things because they don't have someone to do it with.
66.7%
66.7% of students expect a fun and casual environment to relax.
“
Most days I stay home, but if friends invite me,
I’ll go out — I rely on them to let me know about events.
”
-Shrushti, MFA UX Student
Insights
Insights
Students seek deeper self-understanding and a better balance between academics and personal life. While they often make study plans, they rarely plan for overall life experiences. They value social connection but face challenges accessing accurate club information. Indoor events help break daily routines and bring purpose to their extracurricular lives. Friendly, welcoming environments make it easier for them to engage and feel a sense of belonging.
01
How might we help students know themselves better through the club?
02
How might we help students make their free time more meaningful and enriching?
03
How might we help students expand their social circles effectively?
04
How might we create opportunities for students to add variety and excitement to their lives?
05
How might we improve the channels through which students can discover and engage with club activities, especially for international students?
06
How might we cultivate a warm and friendly atmosphere within the club to enhance student engagement?
How Might we...
Contact
2025
Imprint
Privacy Policy
shuyi7309@gmail.com
+1 9125072158
How Might we...
01
How might we help students know themselves better through the club?
02
How might we help students make their free time more meaningful and enriching?
03
How might we help students expand their social circles effectively?
04
How might we create opportunities for students to add variety and excitement to their lives?
05
How might we improve the channels through which students can discover and engage with club activities, especially for international students?
06
How might we cultivate a warm and friendly atmosphere within the club to enhance student engagement?
Solution
Solution
Ciao
!
ciao connects students through campus happenings, community posts, and real-world rewards. Find events, share your moments, and earn points you can redeem for ride credits or local store discounts. Support student life and local business—just by showing up and saying ciao.
Style Guide
Style Guide
#F9E346
#A5CDFF
#3A9CFF
#7A5AF8
#FFFFFF
#EAEAEA
#7A5AF8
#000000
Find events
Find events
Discover exciting campus activities and local happenings tailored to your interests.
Discover exciting campus activities and local happenings
tailored to your interests.
Create posts
Create posts
Share your moments, thoughts, or event updates with the student community.
Share your moments, thoughts, or event updates with the student community.
Share with
the community
Share with the community
Join conversations, connect with others, and be part of a vibrant student network.
Join conversations, connect with others, and be
part of a vibrant student network.
Collaborate with
local businesses
Collaborate with local businesses
Earn points through participation and redeem them for ride credits or exclusive local deals.
Earn points through participation and redeem them for ride credits or exclusive local deals.
Contact
shuyii0315@gmail.com
+1 9125072158
2025
Imprint
Privacy Policy
Contact
shuyii0315@gmail.com
+1 9125072158
2025
Imprint
Privacy Policy
Overview
Timeline
March 2025 – May 2025
The Team
Joanne Chen, Shuyi Yuan, Xiaoming Zhang, Siqing Zhong
My Role
Branding Lead
Visual & UX direction, ensuring design consistency and logical user flows.
Impact
SUS Scores
SUS (System Usability Scale) is a quick and reliable tool to measure perceived usability. The score ranges from 0 to 100, with 68 as the average benchmark — scores above indicate good usability, while lower scores suggest room for improvement.
11
Users
76.59
Score
Insights
Students seek deeper self-understanding and a better balance between academics and personal life. While they often make study plans, they rarely plan for overall life experiences. They value social connection but face challenges accessing accurate club information. Indoor events help break daily routines and bring purpose to their extracurricular lives. Friendly, welcoming environments make it easier for them to engage and feel a sense of belonging.
How Might we...
01
How might we help students know themselves better through the club?
02
How might we help students make their free time more meaningful and enriching?
03
How might we help students expand their social circles effectively?
04
How might we create opportunities for students to add variety and excitement to their lives?
05
How might we improve the channels through which students can discover and engage with club activities, especially for international students?
06
How might we cultivate a warm and friendly atmosphere within the club to enhance student engagement?
Solution
Ciao
!
ciao connects students through campus happenings, community posts, and real-world rewards. Find events, share your moments, and earn points you can redeem for ride credits or local store discounts. Support student life and local business—just by showing up and saying ciao.
Style Guide
#F9E346
#A5CDFF
#3A9CFF
#7A5AF8
#FFFFFF
#EAEAEA
#7A5AF8
#000000
Find events
Discover exciting campus activities and local happenings
tailored to your interests.
Create posts
Share your moments, thoughts, or event updates with the student community.
Share with the community
Join conversations, connect with others, and be
part of a vibrant student network.
Collaborate with local businesses
Earn points through participation and redeem them for ride credits or exclusive local deals.
Contact
2025
Imprint
Privacy Policy
shuyii0315@gmail.com
+1 9125072158
